LifeWTR - Life Unseen

The art world’s white spaces have been dominated by white faces. In fact, three out of every four Americans are underrepresented in the arts. So we built a 360 program to elevate those voices by transforming our photo galleries into art galleries, banners into PSAs, and products into platforms.

Role: Copywriter, ACD

With the help of Issa Rae, we launched the Life Unseen gallery on Instagram, Facebook and Twitter.

We disrupted feeds, websites, and billboards with straight facts. We even tagged art institutions in the murals to send a message to their tagged photos.

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